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Ghost Writing

Articles

Over the years, I’ve written hundreds of articles for clients across a range of platforms, print media, company blogs, newsletters, and LinkedIn. From my early days in PR to my current role as a content strategist, I’ve approached each piece with intention: understanding where it fits, who it’s for, and what it’s meant to do.

Coming from a strong journalism and PR background, I’ve often worked on both ends, deciding what should be pitched to which publication, and then shaping the content to fit each platform’s voice and audience. That experience taught me how to think beyond the words to see the bigger picture, align content with goals, and make sure every piece has a clear purpose and value. Below are a few published samples.

Young innovator from India develops revolutionary wearable assistive device

Blind Eye isn't an average assistive device, it’s packed with cutting-edge technology including audio commands and feedback to bridge the gap between a visually impaired and sighted world.

It helps visually impaired individuals to walk safely with real-time obstacle detection, as it whispers a warning before each bump. Furthermore, multilingual text-to-speech transforms any printed word into an audible story on this device.

But Blind Eye doesn't stop there. It recognises faces, describes objec...
Times of India Voices •

Aesthetic surgeries: Time to shed the taboo

It feels great to look good. This is the whole story behind non-stop usage of filters for pictures. Each person is unique and holds a different notion about beauty and aesthetics. We all want to look naturally beautiful. While self-love is inevitable and does not need anyone’s validation, some people might want to achieve more in terms of looks which is aligned to their notion of beauty. To achieve a desirable and natural look, aesthetic treatments are often recommended as a solution. However, a...
Times of India Voices •

Fostering a green ecosystem towards Integrated Pest Management

The year 2020 brought tremendous unpredictability and challenges greatly impacting production and supply chains across multiple businesses and industries. The resulting hit on GDP was acutely felt on the economy of India and throughout the world. Interestingly, agriculture was one of the only industries that saw a growth rate at 3.5%. A key driver behind this resilience of the agriculture sector was the commendable focus and speed with which the government engaged multiple stakeholders to implem...
Times of India Voices •

Boosting entrepreneurship among women – A golden opportunity to bring the economy back on track

38-year-old, Yasmin Attar, a school dropout, was married off at a young age. However, she obtained training, enrolled in a cash credit programme and availed a loan to start a bangle-making unit and a grocery shop; she now supports her entire family with her income. Six self-help-groups (SHGs) set up by a woman in Tamil Nadu created several farm and non-farm enterprises for the entire village. These are portraits of women who are part of a growing network of entrepreneurs from marginalised commun...
Times of India Voices •

Leveraging education for building environmentally conscious businesses

We are nearing the critical ‘point of no return’ on climate change as warned by the UN Secretary-General Antonio Guterres at the International Climate Conference a couple of months ago. While economic growth and prosperity have improved the quality of lives for billions of people, they are also destabilizing the climate and degrading the world’s natural resources – the foundation on which future prosperity depends. The current Covid-19 crisis and lockdown has made this even more evident. While t...

Leadership Content

Have driven content strategy and creation to elevate leaders' professional profiles on LinkedIn.

LinkedIn •

LinkedIn Post 6

What gets you out of bed every morning? What's your energy? Your drive?
For me, it's the fact that I get to make a real difference for our environment and people.
On hashtag#WorldEnvironmentDay, I look back at my fulfilling journey in the sustainability sector, which began 13 years ago with conferral of responsibility of managing CSR at Monsanto India- working across themes of WASH, sustainable agriculture, education & nutrition. Did I know it would ignite a life-long passion taking me across India on a sustainability mission?
LinkedIn •

LinkedIn Post 5

Some moments are etched in memory forever. Last week, the Annual Children’s Meet organized by our partner Bal Vikas Dhara was one such day.

It was a day filled with inspiration, hope, and the vibrant energy of youth. Sharing the stage with the extraordinary Kailash Satyarthi, Nobel Laureate and the champion of children’s rights, at the inauguration ceremony was an honour. His ability to inspire and empower is truly unparalleled. I am still in awe of him.

Blogs

As part of Akasa Air’s launch of its first six international routes, I led the content strategy end-to-end - from identifying the opportunity to conceptualizing and overseeing the execution of a blog-style content series. The goal was clear: offer real value to travelers through well-researched, user-focused itineraries that went beyond the basics. Each piece highlighted the essence of a destination: local culture, must-visit spots, and cuisine, curated to resonate with Akasa’s diverse and growing customer base.