Videos

Planned and led the content strategy for PSA films, explainer videos, and IEC materials, guiding concept development, scripting, and production to ensure each asset aligned with audience needs, campaign goals, and messaging frameworks.

Centre For Trustworthy Technologies • 1st July 2025

Explainer: GenAI Generative AI and Authenticity: Balancing Innovation and Integrity in Media

Explainer for WEF's Centre For Trustworthy Technologies

Led the content strategy and narrative development for an explainer video for WEF’s Centre for Trustworthy Technologies. The piece unpacked the impact of Generative AI on the media and entertainment industry, balancing its creative possibilities with the ethical and technical concerns it raises, tailored for a global, non-technical audience.