Mascots for RECAP4NDC

Conceptualized the idea, named, and developed the visual brief for Mitti and Maitree, mascots for the extensive RECAP4NDC project. These mascots were designed to resonate across diverse audiences from local villagers to state forest departments and schoolchildren in four Indian states (Gujarat, Delhi, Uttarakhand, and Maharashtra), giving a relatable face to the six-year initiative.

Visual Content

My expertise began with crafting compelling narratives through writing. This evolved into strategically conceptualizing visuals that amplify messages and engage audiences. I now bridge content strategy with design, envisioning impactful illustrations, mascots, and diverse creative properties.

Mitti & Maitree

Creatives

Driven by the belief that pictures speak volumes, I leverage my refined writing skills to create vivid narratives, expertly weaving stories through strategic content and powerful visuals